Why Isen and Company?
Your CMO to Go
Isen & Co. is a strategic marketing and public relations firm using an on-call CMO model focused on delivering results-driven strategic marketing and communication programs. Since founding in 2001, we have helped more than 50 exciting companies and associations achieve noticeable results.
About the Model
Isen & Co. finds innovative ways to deliver results. Using a virtual team approach, we can scale from a staff of one and add writers, media experts, designers, etc., to support company needs as they evolve. Most engagements begin with a strategic plan focused on achieving pre-defined and measurable results. We help pinpoint messaging, then develop and implement highly leveraged strategies for media relations, marketing and sales alignment. The result is marketing and brand continuity that pays back in expanded marketplace awareness, credibility and growth.
How We Work
Planning and execution are paramount. As your Chief Marketing Officer, Cheryl Isen collaborates with you to define goals and objectives, then sets measurable, monthly milestones to guide execution. As needed, a high performance team is assembled to implement the plan. At Isen & Co. we build mutually sustaining, long-term partnerships that are rewarded with measurable results.
It’s all about ROI
- CMO-level talent: We enable you to add hands-on CMO-level talent to your team. Unlike most agencies, we do not delegate your critical projects to junior players that learn on your dime. As your CMO we understand the fundamentals of marketing & PR and know how to leverage both from strategy through execution to support the bottom line.
- Scale smart: With one retainer we offer the broad talent required to support your changing needs and provide all management and oversight—ensuring continuity, while saving you time and money.
- Resource leverage: We leverage your existing team and help them grow. We fill the gap by providing only as much talent and resources as you need. While we help you achieve objectives, you defer the costs of hiring, and we coach and augment your existing staff, while we do the work.
- Strategic and fast: Understanding your business, buyers and market is crucial. We take the time to learn your business and this translates into marketing results with long-term, bottom-line value.
- We practice what we preach: We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and appeared in Success Magazine, on radio and at events.
With Isen & Company, you have direct access to CMO talent without the typical multi-tiered agency pricing structure. We ensure the continuity needed to achieve objectives. Results are ensured because we offer the talent, experience and focus to create success for our clients.
"Cheryl Isen is an amazing resource for emerging companies. She’s one of the best in town for building a strategic marketing plan. I’ve had the opportunity to work with her in many companies and I’ve always been impressed. I wouldn’t hesitate to recommend her."
Nancy Truitt Pierce, CEO & Founder, Woods Creek Consulting