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We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
March 2007 How to Break into a Crowded Industry—and Succeed
Puget Sound Business Journal (PDF)
February 2007
Why CEO’s Earn So Much
Puget Sound Business Journal (PDF)
January 2007
Secrets of a Serial Entrepreneur
Puget Sound Business Journal (PDF)
January 2007
Purpose Provides a Competitive Advantage
Puget Sound Business Journal (PDF)