Articles

We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
October 2009

A glimpse into the minds of three early-stage investors

Puget Sound Business Journal (PDF)


September 2009

Are your key messages really working?

KKNW Radio 1150 AM

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


September 2009

Start-up Mergers: Friend, Foe or just a Fantasy?

Puget Sound Business Journal (PDF)


August 2009

Buyer Personas: What they are & why you need them

KKNW Radio 1150 AM

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


August 2009

Value proposition vs. Positioning Statement

KKNW Radio 1150 AM

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


August 2009

When is it the right time to hire an outside consultant?

Puget Sound Business Journal (PDF)


July 2009

Make your media coverage work double time

KKNW Radio 1150 AM

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


July 2009

Pitching your news to the media

KKNW Radio 1150 AM

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


July 2009

Top 6 stories the media loves

KKNW Radio 1150 AM

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


July 2009

Re-thinking Business in the New Media Market

Puget Sound Business Journal (PDF)