Articles

We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
June 2009

The difference between PR & advertising

KKNW Radio 1150 AM

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June 2009

4 tips for mapping your social media strategy

KKNW Radio 1150 AM

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June 2009

Understanding InBound Marketing

KKNW Radio 1150 AM

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May 2009

Start-up Marketing Strategies for a Down Economy

Puget Sound Business Journal (PDF)


April 2009

Re-Think How to Start a Company

Puget Sound Business Journal (PDF)


March 2009

No Such Thing as Bad Weather for Entrepreneurs–Just Inappropriate Clothing

Puget Sound Business Journal (PDF)


March 2009

Entrepreneurship: Its not a Job, it’s a Way of Life

Puget Sound Business Journal (PDF)


January 2009

The Music Business: An Inside Look

Puget Sound Business Journal (PDF)