CATEGORIES
- No categories
Articles
We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
December 2010 Right Sizing the Start-up Business Plan
Puget Sound Business Journal (PDF)
November 2010
Revenue is the New Fundraiser
Puget Sound Business Journal (PDF)
October 2010
“Gamification” a New Way for Companies to get their Game On
Puget Sound Business Journal (PDF)
August 2010
Defining Your Company’s Social Media Personality
Puget Sound Business Journal (PDF)
July 2010
Entrepreneurial Stereotypes
Puget Sound Business Journal (PDF)
June 2010
Launching a life sciences company
Puget Sound Business Journal (PDF)
May 2010
An Insiders Guide to Start-up Funding
Puget Sound Business Journal (PDF)
April 2010
The Right Launch Strategy
Puget Sound Business Journal (PDF)
February 2010
Inside the Mind of an Entrepreneur
Puget Sound Business Journal (PDF)
January 2010
Avoiding the Ax: Why CEOs Get Fired
Puget Sound Business Journal (PDF)