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We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
November 2011 Naming your Business
Puget Sound Business Journal (PDF)
October 2011
Running a Business-Without Borders
Puget Sound Business Journal (PDF)
August 2011
Is free PR really free?
Puget Sound Business Journal (PDF)
July 2011
Unusual Ways to Attract Investors
Puget Sound Business Journal (PDF)
May 2011
Media Darlings vs. Media Masochists
Puget Sound Business Journal (PDF)
April 2011
You have an idea – now what?
Puget Sound Business Journal (PDF)
January 2011
Start-up Business Mistakes to Avoid
Puget Sound Business Journal (PDF)
January 2011
7 Simple Management Maxims
Puget Sound Business Journal (PDF)