October 28, 2012

Stop Corporate Gobbledygook

How many times have you visited a company website only to sigh in frustration as you try to make sense of information that has been made cryptically complex? Corporate speak is not only annoying it also defeats the fundamental purpose of marketing. Instead of content that swiftly leads a reader to comprehension, marketing messages that are muddled down with corporate speak leave a reader at best confused, and at worse, quickly moving on.

When unwitting prospects are unsuspectingly hit with rich, thick and complexly intricate company-speak, ladened with industry jargon, marketing becomes nothing more than goggledygook. If you are interested in making a change, read the October 2012 article, “Are You Muddling Your Marketing”, for quick tips and strategies.