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Articles
We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
October 2012 Are You Muddling Your Marketing?
August 2012
What Great Magazine Editors Can Teach You about Websites
Graydon Carter, Rick Stengel & Jane Berentston are each award-winning editors (Vanity Fair, Time and Inc. Magazine, respectively). Although magazines and websites are different, I have to wonder, if a magazine can cause you to stop, look, read and buy, why do so many companies fail to look to them for marketing inspiration? Read more…
July 2012
Brand Repositioning: When Does Your Business Need It?
May 2012
Three Steps to Aligning Marketing Strategy and Execution
I see it all the time. Company marketing grinds to an inefficient halt for one simple reason–it starts with the last step first, execution. This happens when marketing is driven by a need, instead of a strategy. Read more…
February 2012
What Marketing Can Learn from Reporters
Puget Sound Business Journal (PDF)
