May 20, 2013

Has your ego invaded your marketing?

Picture this–you’re at an event and suddenly you’re trapped by “Chatty Cathy” who  drones on and on about herself. Bored to tears, you can hardly think of an escape plan fast enough. This happens in marketing too. Your “guest” downloads a brochure or visits your website, only to experience an onslaught of company blah, blah, blah.  Unfortunately their escape plan is easy. One click and its off to your competitors site. That’s the trap of egocentric marketing. However, if you’re smart there are three clever ways to avoid it. Learn more: