June 29, 2013

Can Marketing Ever Be Too Smart?

You bet. Although smart, strategic thinking is valued in every business, sometimes an over emphasis on “being smart” can actually derail good marketing. Overthinking is often the culprit. It crops up in a variety of common situations: Analysis at the wrong time, working with perfectionists and not being clear about how groups will make decisions. Learn more about the four indicators that your marketing is at risk of slipping off course because of overthinking.