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November 11, 2013What is a “drive by” marketing audit and why do you need it?
The short answer: It’s the fastest way to make sure your marketing resonates with buyers.
As a marketer or CEO, when was the last time you shopped for your offering online just like a prospect? If it’s been a while, you’ll want to read this article http://isenandco.com/?p=686
I’ve figured out a short, 4-step process that is fast, easy and will reveal how you need to modify your marketing to make sure your company stands out and engages your prospects.
November 11, 2013
Recently Success Magazine called and asked—
What advice do you give clients that need to name their business?
NYC-based reporter Emma Johnson was working on a piece to help business owners understand the naming process. As a Chief Marketing Officer, I get this question a lot. That’s why I developed a foolproof process and was happy to share the secrets. If you’re interested in learning how to do it yourself, read the interview with tips and examples right now http://isenandco.com/?p=673
