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Articles
Insider Secrets-Getting your Content Published
Smart content marketers who publish blogs and articles all want distribution in top-tier media. Recently I asked Forbes and Inc. to publish content I would provide. They both said yes–to ongoing columns. Today I’m sharing my secrets for how I did it. Get your content published
August 2014
Don’t get caught off guard in a media crisis
The Executive Modern Media Crisis Guide
August 2014
Learn how to test your company positioning in 1-minute
Test Your Company Positioning in 1-Minute
May 2014
Marketing Tradeoffs vs. The Cost of “More”
April 2014_Marketing Tradeoffs vs. the Cost of More
March 2014
What is your “brand essence” and why should you care?
Prospects will rarely articulate the emotional benefits of your product, but marketing’s Holy Grail is yours if you can unearth them. Brand essence is about uncovering the feelings your brand evokes. Learn how to define yours. 2-2014_Define your Brand Essence
January 2014
Radical market shifts are leaving CEO’s and executive leadership confused about the Chief Marketing Officer role. This article untangles the web of confusion. It provides a pathway for defining the CMO role vs. business needs in your organization.