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7-Rapid Fire Positioning Tips

Every company should be able to articulate their positioning in 1-minute or less. Unfortunately, very few can. Even worse is when company’s ramble on without piquing anyone’s interest. When I recently judged a dozen 1-minute pitches at an investment forum, it became crystal-clear what works—and what doesn’t. Even if you think you’ve got your company positioning fine-tuned to perfection, give these 7-tips a quick read to test your positioning to see if you’re missing anything. If not, congratulations! If so, integrate these ideas to ensure that your story is working. Read the article: http://isenandco.com/?p=773