August 18, 2016

“Camping Tour” = Out-of-the-Box Brand Connection Story

volkswagen-158463_1280 (2)Kudos to Macklemore and Ryan Lewis for finding new ways to connect with fans while putting a stake in the ground to define their brand. Their “kiss” to local fans includes an eight city tour through rural Washington towns—Yakima, Walla Walla, Enumclaw, Olympia, Hoquiam, Bremerton and Bellingham, with will-call only $20 tickets to circumvent scalpers. What is your brand doing to show your market some love?