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Articles
We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
August 2006 How Newsvine Fits into the New Media World
Puget Sound Business Journal (PDF)
July 2006
Making Social Entrepreneurship Work
Puget Sound Business Journal (PDF)
June 2006
What The Classics Can Teach An Entrepreneur
Puget Sound Business Journal (PDF)
May 2006
Being an Entrepreneur—Tips from the Trenches
Puget Sound Business Journal (PDF)
March 2006
Seattle’s Shock Jock Of Marketing Speaks
Puget Sound Business Journal (PDF)
December 2005
Flying In The Face Of (Entrepreneurial) Convention
Puget Sound Business Journal (PDF)
November 2005
Nothing is More Damaging to a New Truth than an Old Error
Puget Sound Business Journal (PDF)