Articles

We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
August 2010

Defining Your Company’s Social Media Personality

Puget Sound Business Journal (PDF)


July 2010

Entrepreneurial Stereotypes

Puget Sound Business Journal (PDF)


June 2010

Launching a life sciences company

Puget Sound Business Journal (PDF)


May 2010

An Insiders Guide to Start-up Funding

Puget Sound Business Journal (PDF)


April 2010

The Right Launch Strategy

Puget Sound Business Journal (PDF)


February 2010

Inside the Mind of an Entrepreneur

Puget Sound Business Journal (PDF)


January 2010

Avoiding the Ax: Why CEOs Get Fired

Puget Sound Business Journal (PDF)


December 2009

Three reasons why positioning your own business won’t work

Progressive Talk Radio AM 1090

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December 2009

Leveraging marketing gold: Making customer testimonials work

Progressive Talk Radio AM 1090

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December 2009

Research proves: Outsiders can juice up your marketing

Progressive Talk Radio AM 1090

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