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We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
May 2009 Start-up Marketing Strategies for a Down Economy
Puget Sound Business Journal (PDF)
April 2009
Re-Think How to Start a Company
Puget Sound Business Journal (PDF)
March 2009
No Such Thing as Bad Weather for Entrepreneurs–Just Inappropriate Clothing
Puget Sound Business Journal (PDF)
March 2009
Entrepreneurship: Its not a Job, it’s a Way of Life
Puget Sound Business Journal (PDF)
January 2009
The Music Business: An Inside Look
Puget Sound Business Journal (PDF)
November 2008
Decisive Planning can Optimize ‘Downtime’ Opportunities
Puget Sound Business Journal (PDF)
October 2008
Insider Tips: Engaging a VC
Puget Sound Business Journal (PDF)
September 2008
Conversations: A Transformational Tool for Leaders
Puget Sound Business Journal (PDF)
August 2008
Unexpected Lessons Learned in the Hot Seat
Puget Sound Business Journal (PDF)
August 2008
Demystifying the Investor Presentation
Puget Sound Business Journal (PDF)