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Articles
We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
July 2008 Raising Money Now: When, Where, Who & How
Puget Sound Business Journal (PDF)
June 2008
How to Start a Company for $5,000.00
Puget Sound Business Journal (PDF)
May 2008
From Idea to Household Brand on a Budget
Puget Sound Business Journal (PDF)
March 2008
Acquisitions—Getting a Good Deal
Puget Sound Business Journal (PDF)
February 2008
Entrepreneurship: Do You Really Have What it Takes?
Puget Sound Business Journal (PDF)
December 2007
Using Business Savvy to Ensure a Winning Goal for Seattle’s MLS Franchise
Puget Sound Business Journal (PDF)
December 2007
An Insiders Guide to Selling Your Company
Puget Sound Business Journal (PDF)
October 2007
Successfully apply an IT model to a non-IT business
Puget Sound Business Journal (PDF)
October 2007
Selling Your Company – an Insiders Guide
Puget Sound Business Journal (PDF)
October 2007
The Top 4 Do’s and Don’ts for Every Entrepreneur
Puget Sound Business Journal (PDF)