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We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
September 2007 Entrepreneur Advantages That Beat the Odds
Puget Sound Business Journal (PDF)
July 2007
How to Avoid Becoming a Business Failure Statistic
Puget Sound Business Journal (PDF)
July 2007
Road Map of a Start Up in the 21st Century
Puget Sound Business Journal (PDF)
June 2007
Creating Market Demand for $5-a-Bottle Soda
Puget Sound Business Journal (PDF)
April 2007
Is the U.S. Entrepreneur going to be the Next Dinosaur?
Puget Sound Business Journal (PDF)
March 2007
How to Break into a Crowded Industry—and Succeed
Puget Sound Business Journal (PDF)
February 2007
Why CEO’s Earn So Much
Puget Sound Business Journal (PDF)
January 2007
Secrets of a Serial Entrepreneur
Puget Sound Business Journal (PDF)
January 2007
Purpose Provides a Competitive Advantage
Puget Sound Business Journal (PDF)
September 2006
Hitting a Funding Home Run
Puget Sound Business Journal (PDF)