The Communication Continuum—A formula that works

Isen and Company delivers strategic results based on a proven philosophy we call “The Communication Continuum.”

Step 1:

The Communication Continuum is a process that builds awareness and credibility, helping a company reel in its key buyers, analysts, or other persons of interest. Trade press is the cornerstone. Isen and Company develops trade press relationships so that when your company news is ready to deliver, the market is ready to receive.

Step 2:

Company milestones such as product announcements are aligned well in advance with market events like trade shows, where we work to secure speaking engagements for your resident experts.

Step 3:

Media interviews or symposiums are choreographed to create a symphony of news that results in company stories and more interviews, positioning your contacts as industry experts. Over time, this builds crucial awareness that influences other news opportunities.

As the buzz begins, we integrate a full-blown marketing effort into the strategy to capitalize on news flow and leverage its value to include more interested parties. This creates an even broader circle of interest and represents a key step toward increased awareness and credibility.

“Cheryl is a great source for emerging-to-mid size companies that want to expand their market presence with strategic marketing and PR programs. I have seen her get results for clients and highly recommend her.”
Joseph P. Whitford, Partner, Davis Wright Tremaine LLP