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September 22, 2014

How I got Forbes & Inc. to Publish My Columns

I publish a lot of content for clients and recently on behalf of one, I asked Forbes and Inc. to publish content I would provide. They both said yes–in the same week. Better yet, these are ongoing columns. Easy, right? Perhaps—if you know the insider tricks. 

Smart content marketers who publish blogs and articles all want distribution in top-tier media. The exposure is mindboggling. Online, Forbes reaches more than 26 million unique visitors per month. Add Inc.’s additional 4.9 million average unique monthly visitors and this is huge brand exposure—worth millions compared to an ad buy. In fact, there has been a huge shift to content marketing in part because it costs 62% less than traditional marketing and generates about three times as many leads.

If you want your content marketing to get exposure like this you need to have a strong media strategy and today is your lucky day. I’m sharing what I did before the pitch and the foolproof techniques I used when pitching Forbes and Inc. to stack the odds in my favor. Read the article. View Forbes column; view Inc. column