Strategic Services

Marketing garners the highest results if it is strategic and well planned.

From developing standout positioning to creating a strategically potent annual marketing plan, a carefully analyzed strategy is fundamental to ensuring that marketing execution pays off. Each communication medium should integrate with one another and leverage key company milestones. The resulting improved visibility and brand continuity will be measured in company growth and reputation.

“Cheryl Isen is an excellent marketing professional. She helped launch four of the companies that I’ve lead. She is goal driven and works tirelessly to achieve corporate objectives. Her sense of urgency coupled with energy and passion for her role enables a business to rapidly build market recognition – ultimately resulting in business growth. Cheryl is very creative and has been an active participant in building corporate as well as marketing strategies.”
Frank T. Sample, President and CEO, VISICU/Phillips

Strategy Development

  • Annual marketing and Public Relations planning
  • Corporate positioning and messaging
  • Strategic naming: product and company
  • Branding strategy, identity development, and communication audits
  • Product launch strategy and SWOT analysis

Complete Corporate Communications

  • Media relations
  • Online Marketing
  • Social Media
  • Advertising
  • Investor relations
  • Customer loyalty programs
  • Trade shows and events
  • Internal communications

On-call CMO

  • Retainer-based marketing program strategy & management