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We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
November 2008 Decisive Planning can Optimize ‘Downtime’ Opportunities
Puget Sound Business Journal (PDF)
October 2008
Insider Tips: Engaging a VC
Puget Sound Business Journal (PDF)
September 2008
Conversations: A Transformational Tool for Leaders
Puget Sound Business Journal (PDF)
August 2008
Unexpected Lessons Learned in the Hot Seat
Puget Sound Business Journal (PDF)
August 2008
Demystifying the Investor Presentation
Puget Sound Business Journal (PDF)
July 2008
Raising Money Now: When, Where, Who & How
Puget Sound Business Journal (PDF)
June 2008
How to Start a Company for $5,000.00
Puget Sound Business Journal (PDF)
May 2008
From Idea to Household Brand on a Budget
Puget Sound Business Journal (PDF)
March 2008
Acquisitions—Getting a Good Deal
Puget Sound Business Journal (PDF)
February 2008
Entrepreneurship: Do You Really Have What it Takes?
Puget Sound Business Journal (PDF)