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Articles
Write your way to more sales
12-2013 using content mktg to drive sales
November 2013
It’s time to do a “drive by” marketing audit
November 2013
Success Magazine interview-CMO Cheryl Isen provides tips for naming your business
5-2013 Success Magazine-Isen interview
August 2013
Smart Marketing: Hook, Don’t “Sell”
June 2013
Is Your Marketing Approach too Smart?
Although smart, strategic thinking is valued in every business, sometimes an over emphasis on “being smart” can actually derail marketing. As an on-call chief marketing officer, I’ve seen it happen repeatedly. Here are four indicators that your marketing is at risk of slipping off course because your approach might be too smart for its own good.
Article: is your mktg too smart-June 2013
May 2013
Avoid the Trap of Ego-driven Marketing: Three Tips
Do you remember “Chatty Cathy” and “Engaging Edith” from that last business event you went to? With Edith you felt like you could talk all night, whereas every time Cathy circled around you were searching for an exit. Egocentric marketing is a lot like is a lot like dealing with Chatty Cathy. Whether its an ad, brochure, video or website, the common denominator is a one-side fire hose of information without a buyer point of view. The result is an instant turn off. Learn how to avoid this common affliction.
Trapped by Ego-driven marketing-May 2013
February 2013
