We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
December 2013

Write your way to more sales

12-2013 using content mktg to drive sales

November 2013

It’s time to do a “drive by” marketing audit

drive by audits Oct 2013

November 2013

Success Magazine interview-CMO Cheryl Isen provides tips for naming your business

5-2013 Success Magazine-Isen interview

August 2013

Smart Marketing: Hook, Don’t “Sell”

Hook don’t sell-August 2013

June 2013

Is Your Marketing Approach too Smart?

Although smart, strategic thinking is valued in every business, sometimes an over emphasis on “being smart” can actually derail marketing. As an on-call chief marketing officer, I’ve seen it happen repeatedly. Here are four indicators that your marketing is at risk of slipping off course because your approach might be too smart for its own good.

Article: is your mktg too smart-June 2013

May 2013

Avoid the Trap of Ego-driven Marketing: Three Tips

Do you remember “Chatty Cathy” and “Engaging Edith” from that last business event you went to? With Edith you felt like you could talk all night, whereas every time Cathy circled around you were searching for an exit. Egocentric marketing is a lot like is a lot like dealing with Chatty Cathy. Whether its an ad, brochure, video or website, the common denominator is a one-side fire hose of information without a buyer point of view. The result is an instant turn off. Learn how to avoid this common affliction.

Trapped by Ego-driven marketing-May 2013

February 2013

A 12 Step Program for Social Media Afflictions

Puget Sound Business Journal