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We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
December 2007 Using Business Savvy to Ensure a Winning Goal for Seattle’s MLS Franchise
Puget Sound Business Journal (PDF)
December 2007
An Insiders Guide to Selling Your Company
Puget Sound Business Journal (PDF)
October 2007
Successfully apply an IT model to a non-IT business
Puget Sound Business Journal (PDF)
October 2007
Selling Your Company – an Insiders Guide
Puget Sound Business Journal (PDF)
October 2007
The Top 4 Do’s and Don’ts for Every Entrepreneur
Puget Sound Business Journal (PDF)
September 2007
Entrepreneur Advantages That Beat the Odds
Puget Sound Business Journal (PDF)
July 2007
How to Avoid Becoming a Business Failure Statistic
Puget Sound Business Journal (PDF)
July 2007
Road Map of a Start Up in the 21st Century
Puget Sound Business Journal (PDF)
June 2007
Creating Market Demand for $5-a-Bottle Soda
Puget Sound Business Journal (PDF)
April 2007
Is the U.S. Entrepreneur going to be the Next Dinosaur?
Puget Sound Business Journal (PDF)