Articles

We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
December 2009

Three reasons why positioning your own business won’t work

Progressive Talk Radio AM 1090

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December 2009

Leveraging marketing gold: Making customer testimonials work

Progressive Talk Radio AM 1090

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December 2009

Research proves: Outsiders can juice up your marketing

Progressive Talk Radio AM 1090

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December 2009

Why Businesses Fail

Puget Sound Business Journal (PDF)


November 2009

Why word-of-mouth campaigns really do work

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November 2009

Elections: What they teach us about PR & marketing

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November 2009

Try these: Easy, low-cost year end marketing tips

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November 2009

Decoding the DNA of Entrepreneurs Past

Puget Sound Business Journal (PDF)


October 2009

Isen Jones People for Puget Sound Board of Directors

Press Release (PDF)


October 2009

Private Label Media-is it for you?

Progressive Talk Radio AM 1090

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