We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
February 2015

Surefire Tips to Influence How CFOs Think About Your Marketing Budget

2-2015-How CFOs Think about the Marketing Budget workplace images

September 2014

Insider Secrets-Getting your Content Published


Smart content marketers who publish blogs and articles all want distribution in top-tier media. Recently I asked Forbes and Inc. to publish content I would provide. They both said yes–to ongoing columns. Today I’m sharing my secrets for how I did it. Get your content published

August 2014

Don’t get caught off guard in a media crisis

The Executive Modern Media Crisis Guide

August 2014

Learn how to test your company positioning in 1-minute

Test Your Company Positioning in 1-Minute

May 2014

Marketing Tradeoffs vs. The Cost of “More”

April 2014_Marketing Tradeoffs vs. the Cost of More

March 2014

What is your “brand essence” and why should you care?

Prospects will rarely articulate the emotional benefits of your product, but marketing’s Holy Grail is yours if you can unearth them. Brand essence is about uncovering the feelings your brand evokes. Learn how to define yours. 2-2014_Define your Brand Essence

January 2014

What is a CMO?

Radical market shifts are leaving CEO’s and executive leadership confused about the Chief Marketing Officer role. This article untangles the web of confusion. It provides a pathway for defining the CMO role vs. business needs in your organization.


December 2013

Write your way to more sales

12-2013 using content mktg to drive sales

November 2013

It’s time to do a “drive by” marketing audit

drive by audits Oct 2013

November 2013

Success Magazine interview-CMO Cheryl Isen provides tips for naming your business

5-2013 Success Magazine-Isen interview