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December 15, 2013

You can write your way to more sales

A strange thing happened on the way to 2013. It seems every business discovered content marketing.  According to the Content Marketing Institute, 90% of organizations are marketing with content. Personally, I think it is a great.  Similar to the “rise of the geeks” in business, in marketing circles, it’s now the “rise of the journalist” era. The only issue is that not everyone understands the art of using content marketing to drive more sales. Check out these three failsafe tips: http://isenandco.com/?p=697