Articles

We make PR and marketing work for our own firm too. As a writer, speaker and columnist, Cheryl Isen has authored a regular feature called Executive Insights, for the Puget Sound Business Journal, and has also appeared on radio and at events. Here is a sampling of her work and ideas.
December 2009

Why Businesses Fail

Puget Sound Business Journal (PDF)


November 2009

Why word-of-mouth campaigns really do work

Progressive Talk Radio AM 1090

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November 2009

Elections: What they teach us about PR & marketing

Progressive Talk Radio AM 1090

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November 2009

Try these: Easy, low-cost year end marketing tips

Progressive Talk Radio AM 1090

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November 2009

Decoding the DNA of Entrepreneurs Past

Puget Sound Business Journal (PDF)


October 2009

Isen Jones People for Puget Sound Board of Directors

Press Release (PDF)


October 2009

Private Label Media-is it for you?

Progressive Talk Radio AM 1090

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October 2009

A glimpse into the minds of three early-stage investors

Puget Sound Business Journal (PDF)


September 2009

Are your key messages really working?

KKNW Radio 1150 AM

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September 2009

Start-up Mergers: Friend, Foe or just a Fantasy?

Puget Sound Business Journal (PDF)